Amy van Wingen

Meet Amy, a freelance entrepreneur and the owner of MAY, a strategic media agency focusing on owned and paid media.

Through the FÉ mentoring program, she learned to stand in her own power, finding a healthier work-life balance and becoming a business owner.  

Read more about Amy’s personal insights on mentoring and advice for future mentees!

From self-doubt to strategic success

Meet mentee Amy - now a freelance entrepreneur, who owns a strategic media agency: "I work as a freelancer and now have my own company, MAY, where I mainly focus on developing strategic marketing plans with a focus on influencer marketing and social media ads." 

Despite the unquestionable success in her field, Amy shared the struggles she faced that eventually made her join the FÉ mentoring program:  “I felt I was stuck in my thinking patterns. I did not know who I was, where I distinguished myself, and did not feel I was a good leader.”  

Together with our FÉ Table mentor, they worked on assessing the current point “A”, distinguishing unique strengths, and setting priorities to reach the co-shaped goals:  “Stephany tried to debunk all that through coaching sessions to really learn to stand in my own power(s)." 

Finding balance & believing in yourself

Reflecting on her journey, she shares: "I wanted to believe in myself more and to find a healthier balance between work and life. I absolutely succeeded. It remains a learning process, but I know what my strengths are and my pitfalls. I have more peace of mind and dare to dream bigger. I am now a business owner". 

During the program, she set goals to believe in herself more and to find a healthier work-life balance. Starting own business is a highlight milestone that Amy reached with an actionable strategy built together with the mentor. Amy shared from her own perspective what value the personal experience of the mentor meant for her — understanding and personalized approach: 

"Stephany just as a person itself. She understood me with often only half a sentence. By giving advice coupled with her own experiences, I often understood what she meant much faster. Normally the sessions were finished, but I still decided to schedule a few more sessions. Just as a finger on the pulse because she can really keep me in balance". 

Amy’s advice on self-belief & mentorship

Amy encourages  FÉ community to have own values as a reference point for decision-making, or, in other words, to be self-determined. Her experience is the perfect illustration of what can happen when you dare to believe in yourself: 

"Learn what your own values are; only then can you make the right decisions for yourself. Don't be afraid to jump. There is always a safety net that you thought wasn't there. Learn to believe in your own strengths and use them more." 

 Amy’s journey with the FÉ mentoring program highlights the transformative power of mentorship in achieving personal and professional growth. She shared the advice to future mentees: 

"Just take an intake call and experience for yourself what it does to you when you have someone in your life who understands and supports you. I never thought I would be where I am already. Thank you, Stephany, I would never have succeeded without your help." 


With the guidance of her FÉ mentor, Amy has gained confidence in her strengths and achieved a healthier work-life balance. She successfully transitioned from self-doubt to becoming a business owner, empowered by a personalized strategy that aligns with her values and ambitions.

If you’re struggling to find your direction or feel uncertain about your ability to lead, FÉ mentors are here to help you discover your true potential and support your journey to personal and professional growth.

We wish you the courage to believe in yourself and the strength to pursue your dreams!

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