Pavlina Novakova
Meet Pavlina, she brings a dynamic mix of experience to the FÉ mentor network, from the high-paced worlds of e-commerce, fashion, and automotive industries, including roles at Mercedes-Benz, to her current position in the education sector at Rotterdam School of Management, Erasmus University.
Her journey reflects a commitment to leveraging communications to bridge industries and enhance personal growth. Outside the office, Pavlina enjoys connecting and building communities with other professional women over dinner.
Her career path is marked by a consistent theme: mastering the art of communication. From internal corporate strategies to public event management, Pavlina has shaped impactful narratives across various platforms, ensuring cohesive and strategic messaging reaches every corner of an organization.
Pavlina thrives in the dynamic field of communications, where she enjoys the variety and challenges that each day brings. She values the opportunity to work closely with leadership, gaining insights into decision-making and strategic development. From her initial internships to her current expertise in strategic communications, Pavlina has honed both hard and soft skills that she is passionate about passing on to her mentees.
Pavlina's Areas of Expertise:
Strategic communications: Pavlina offers guidance on crafting and executing comprehensive communication strategies that resonate across diverse audiences and stakeholders. She believes in crafting narratives that not only resonate with people but also inspire action.
Personal branding: As Pavlina progressed into more senior roles, she realized the importance of soft skills and personal branding in achieving success. Learning to effectively brand and position oneself became as vital as mastering technical competencies. Pavlina can support mentees with networking, small talk, professional presentation, and positioning.
Etiquette, protocol, and diplomacy: As a certified international etiquette consultant, Pavlina provides mentoring on professional conduct across various formal and informal settings, enriching mentees' interpersonal skills and cultural competencies. She could give advice on dining, business, and social etiquette, as well as protocol for high-level events and diplomatic engagements. She believes that understanding and respecting cultural nuances and proper etiquette can transform both personal and professional interactions.