Stephany Goncalves
Meet Stephany, Founder of FÉ and Senior Digital Strategy & Brand Consultant. Her career has taken her through Zürich, Gothenburg, Stockholm, Antwerp, and Amsterdam, where she has focused her skills in engaging diverse audiences and leading cross-cultural teams. With over a decade of experience in crafting customer-centric strategies across various sectors, she now channels her expertise into mentoring and consulting, helping individuals and companies turn their aspirations into concrete achievements.
Stephany has over 10 years of experience with H&M Group, specializing in media, customer loyalty, and branding. She has since consulted for brands such as Gucci, Vattenfall, Levi’s, Zalando, ON, and Uniqlo. Her approach involves breaking down goals into actionable steps and guiding individuals through each phase to ensure success. Whether in social and digital media, influencer marketing, customer loyalty, or brand experiences, she leverages her extensive background to craft tailored strategies for both global and local contexts.
While still focusing on consulting across various industries, she has pivoted from the fashion and lifestyle industry to engage with the public sector, educational institutions, and organizations focused on personal development. This transition reflects her desire to broaden her impact and apply her expertise to diverse fields.
In the public sector, she works on initiatives that address community needs and drive social change, bringing her strategic acumen to government and non-profit projects.
Within educational institutions, she contributes to curriculum development and delivers lectures and workshops, helping to shape the next generation of leaders.
Her work with personal development organizations involves coaching and mentoring individuals, empowering them to achieve their goals and enhance their personal and professional growth.
This shift not only broadens her professional horizons but also aligns with her commitment to fostering leadership and creating positive societal impact.
Stephany's Areas of Expertise:
Turning Objectives into Actionable Plans: Adept at deconstructing goals into manageable steps and guiding individuals and teams through each stage to achieve concrete outcomes effectively.
360 Integrated Marketing & Communications: Expertise in creating and executing comprehensive marketing strategies for community-focused and value-driven brands, ensuring cohesive messaging across all channels.
Customer Journey Optimization and Digital Strategy: Skilled in enhancing the customer experience through innovative digital channels, focusing on improving engagement and satisfaction throughout the journey.
Strategic Planning and Development: Proficient in building strategic editorial and commercial plans, leading and mentoring cross-functional teams, and leveraging research insights to drive business development and foster long-term customer relationships.