Sophie-Joy B. Elkan
Meet Sophie-Joy, an experienced digital marketing and business development professional with over a decade of experience in the field.
Her journey began with an internship at a London-based agency, sparking a passion for marketing that has since defined her career. Having contributed her expertise to both agencies and prominent brands like Monki and Essity, Sophie-Joy has consistently sought opportunities to build strong brands and deliver business value. Her leadership skills have evolved through different experiences in project and managerial roles, thriving in collaborative environments.
Currently Sophie-Joy is leading the way as a Digital Business Development Manager at Essity in Sweden, working with projects within e-commerce and marketing. Her responsibilities include aligning digital marketing strategies, developing long-term plans based on the latest market trends, and driving initiatives within customer experience, such as retention and digital development.
Sophie-Joy's expertise spans digital marketing, project management, personal development, and leadership. From her role as the Global Performance Marketing Manager at H&M Group, where she managed a team of specialists, to her experience as a Digital Project Manager & Team Leader driving growth initiatives within digital channels, she takes pride in achieving results and navigating challenges, such as those posed by changing consumer behaviors.
Sophie-Joy’s Areas of Expertise:
Digital marketing and project management: Sophie-Joy has expertise in leveraging digital channels and strategic project management methodologies to optimize online presence, drive engagement, and achieve organizational goals.
Personal development: Proficiency in guiding individuals through self-discovery and skill enhancement, fostering personal growth and well-being.
Leadership: Sophie-Joy’s strength lies in inspiring and guiding teams, implementing effective strategies, and cultivating a positive organizational culture to achieve collective success.